The initiative is designed to enhance the service quality in the tourism sector, as TAP’s tangible contribution to the local economy and vocations.
The call for application is open between 31 October and 7 December 2016. The course will start in January 2017 and will last about three months, featuring a full day of training weekly. Course topics will range from the daily management of a restaurant to cooking techniques and transformation of raw products. It will include lessons, laboratory activities as well as outdoor learning experiences.
The top three students will receive additional dedicated consultancy support in revamping the offer of their restaurants, including advice on beefing up the menu and re-training staff.
The initiative is supported by an advertising campaign focused on the Lecce area, featuring adverts on newspapers, online, social media and a dedicated website: www.mena-mastertap.it
For those not familiar with the Salento dialect, MENA, the training course acronym, means “hurry up, come on”, a word play also alluding to TAP’s gradual integration into the local culture.
The high-level training was designed together with RP Consulting, an Apulian communications and marketing agency specialised in food and beverage services, and in collaboration with important partners, including Slow Food Puglia, the Italian Foundation of Sommelier and H.Q.F. Quality Food.
TAP continues to engage with local communities across the pipeline route to ensure the social and environmental investment (SEI) projects are mutually beneficial.