A series of activities were organised as part of this campaign. Vehicles previously involved in road accidents along with awareness-raising messages were placed on the road segments with the highest accident rates. Additional road signs were installed in Berat to attract the attention of pedestrians, especially school students. The campaign also rewards drivers who respect road rules, covering their vehicle insurance fees for one year in appreciation of their safe driving behaviours.
Majlinda Mishaxhiu, Technical Safety and Health Manager for TAP in Albania, said: “In addition to our work with the traffic police on accident prevention, the information and education of road users also play a very important role. The more informed and aware citizens are about the consequences of carelessness or infringement of road rules, the fewer accident victims Albania will have. We truly appreciate the fact that TAP is working in collaboration with the Traffic Police, the Ministry of Interior, the Ministry of Infrastructure and Energy, and Spiecapag on this awareness-raising campaign.”
Albanian Traffic Police Director Mithat Tola noted: “This week will be beneficial for the following period as well, because we are approaching the November holidays and the rest of the holiday season, during which Albanians living abroad come home. I am confident that this campaign will help lower the number of road accidents during the holiday season.”
The Road Safety Week is also present on social media with awareness-raising videos and images using the #udhetorisigurt hashtag. Radio advertisements are broadcasted on national and local radio stations, mainly on days and times when the highest number of road accidents occur. The awareness campaign will continue throughout December 2017.
For TAP, safety comes first and for this reason, TAP has undertaken several educational initiatives beyond its construction sites. One of TAP’s campaigns was focused on the communities and schools along the project corridor, raising awareness on road safety, response to disasters, and cardiopulmonary resuscitation (CPR). In addition, in the summer of 2017, TAP used radio spots on national and local radio stations, reminding drivers to respect speed limits, refrain from using cell phones or consuming alcohol when driving, and wear seatbelts.